Female Gamblers Benefit from Casino Bonus Trend |
| Following the recognition that higher numbers of women are now participating at online casinos, many online casinos are adopting marketing strategies aimed directly at attracting female online gambling fans to their sites. One of the most common is to offer female players a generous casino bonus rewarded to those who sign up and become members. An example of an online casino which has used the casino bonus incentive to good effect in recent years is the Money Gaming Corporation. Following the results of a Scottish study in which the number of female online gambling fans frequenting online casinos was found to have risen 33 percent since 2003, the Money Gaming Corporation decided to offer a special casino bonus to all new female players. The casino bonus gave female players valuable casino dollars to maximize their gaming experiences. The online casino also decided to offer bridge and chess online - a marked departure from the customary blackjack and poker games usually found at Money Gaming. The company's aim was to reach a segment of potential online casino fans previously untargeted by the industry, and to give female fans the confidence and the incentive - by way of an exclusive casino bonus - to try their hand at new games. Analysts commonly believe that a much higher percentage of women frequent online casinos than live casinos for a variety of reasons. Some say the anonymity of playing at online casinos attracts more women, along with the accessible nature of online gaming. Up until recently the industry was slow to identify this potential area of growth, however in recent months several online casinos offering special casino bonus awards and prizes to female players have come to the fore. Some casinos are even exclusively marketing their services to women under the age of 50. Others are offering more attractive sign up gifts for women, increasing the casino bonus amount they award new players and developing product ranges that appeal to the fairer sex. |
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